Comments made during the company’s quarterly earnings call last month by Vista Outdoor CEO and Director Christopher Metz suggest that ammunition will continue to frighten well into 2021.Ammo Shortage Will Last Deep into 2021
“We currently have orders for ammunition worth more than $1 billion for over a year,” he said in his opening remarks. “This is unprecedented for our company. With demand far outstripping supply and inventory levels at all-time lows in the channel, we see continuing strong demand…’
He warned that there are substantial variations between the low-cartridge inventories of today and 2016, which may mean that the current situation may be longer-lasting. Metz clarified that one driving factor is the number of new shooters.
Ammo Shortage Will Last Deep into 2021
In 2020, there will be 6.2 million new shooters, according to data from the NSSF. This rate is more than twice the amount in the former wave of new shooters. Anecdotally, there is no lack of accounts of sold out shooting ranges and backlogged firearm safety courses across the country.”
In fact, the broader population of enthusiasts, “…has led to an increase in engagement as they learn and enjoy their new purchases,” he said. “NSSF data indicates that these shooters are more diverse, with large increases in entry into the sport for both women and people of color.”
“In all retail and wholesale locations, we have cleaned the inventory,” Metz said. “Despite us producing flat out for 6 months, there is no buildup of inventory at any of our customers. In fact, every one of them would like significantly more. Simply put, consumer demand continues to outpace our ability to supply.”